The Field Notes
Marketing Notes for Contractors.
Strategic, practical writing on local visibility, modern SEO systems, and how local businesses actually compound growth online — from the founder doing the work.
- Weston, MA14JulKSKarys Santucci4 min read12 views
Why Weston Contractors Are Losing $1M+ Jobs They Never Knew They Were Competing For
Weston's median home is $2M+. Homeowners there research contractors harder than almost anywhere in MA — and if your online presence hasn't been touched since 2019, you're losing jobs to weaker competitors.
Read post→ - Lead Generation6MayKSKarys Santucci5 min read87 views
5 Mistakes Contractors Make That Cost Them Leads (And How to Fix Them)
Spot the hidden gaps in your online presence before they drain your calls and customers.
Read post→ - Local SEO5MayKSKarys Santucci6 min read312 views
Local SEO for Trade Contractors in New England: A 2026 Playbook
How roofers, electricians, and HVAC pros in New England are ranking #1 in the Google Map Pack — without paying for ads.
Read post→ - Website Design22AprKSKarys Santucci5 min read248 views
Custom Website Design vs. Templates: Why It Actually Matters for Contractors
Templates look fine — until Google ignores them. Here's why a custom build pays for itself in calls.
Read post→ - Google Business8AprKSKarys Santucci4 min read189 views
The Google Business Profile Checklist Every New England Contractor Needs
Photos, services, Q&A, posts - the small details that decide who shows up first in your local market.
Read post→ - Reporting19MarKSKarys Santucci4 min read150 views
What Should Be in Your Monthly SEO Report (And What's Just Fluff)
Your monthly SEO report is a business health checkup — here are the SEO metrics that actually prove your marketing is working, and the fluff to ignore.
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